All Lures

This lure became an immediate fishing success story because fishermen recognized that the unique design features found in all D.O.A. Shrimp resulte...

Head-and-shoulders above other swimbaits in-terms of realistic design, the Savage Gear 3D Baitfish Swimbait utilizes the latest in 3-D scanning tec...

Head-and-shoulders above other swimbaits in-terms of realistic design, the Savage Gear 3D Baitfish Swimbait utilizes the latest in 3-D scanning tec...

Utilizing the latest in 3-D scanning technology, the Savage Gear 3D Baitfish Paddletail Swimbait delivers an unmatched anatomical accuracy and a se...

Utilizing the latest in 3-D scanning technology, the Savage Gear 3D Baitfish Paddletail Swimbait delivers an unmatched anatomical accuracy and a se...

Tuna Tail Skirts work well for dressing up ballyhoo rigs, mullet or any offshore lure that needs additional color & action.On a rigged trolling...

This bait is part of the Gold Series of the Laga Zagaia, as it comes equipped with 3x reinforced garages, made of high strength carbon steel and co...

Delivering a compact presentation that mimics a tightly schooled ball of frightened baitfish, the LIVETARGET Baitball Spinner Rig is the latest add...

Built from ultra soft plastic that instantly collapses when a fish strikes for a superb hook up ratio, its soft plastic construction is still stron...

Combining the turbulent attributes of a buzzbait with the hard-kicking action of a toad, the War Eagle Buzz Toad delivers an overwhelming surface d...

The Buzztail Shad is designed to trigger predatory fish. The Buzztail is designed to emit extreme vibration. On the surface, the tail produces a bu...

DESCRIPTION Building upon the Original ChatterBait® brand bladed swim jig's leadership position in tackle boxes - and on bass circuits the country ...

The GT Ice Cream Cone range are injection moulded and come in a variety of fish catching colors. The Cone is a general, all-purpose plug for long s...

The GT Ice Cream Cone range are injection moulded and come in a variety of fish catching colors. The Cone is a general, all-purpose plug for long s...

FRESHWATER or Saltwater - Swim Bait catches big fish! Large mouth Bass go crazy over the new D.O.A. Swim Bait. This new 5" soft body lure offer the...

The EJF Micro allows you to match the hatch with a smaller bait. However, it has big topwater action. Bopping quickly on the surface with quick rep...

The EJF Jump Frog has a quick short bop the triggers explosive reaction strikes. This life-like Peacock Bass pattern series features red throats an...

The ERF Jump Frog has a tight irresistible bop, the internal rattles will lure the fish from very far away. Length: 5 cm | 2 in Weight: 12 grams H...

The best topwater frog for heavily matted areas and thick cover. It can be cast into and twitched over heavy cover and suspended weeds. Scumfrog is...

This is not your average buzz bait. Designed to cast into the deepest cover. Wire body is 2x the thickness and the action is second to none.Weight:...

Rigged with two 4x strong hooks Flutter jigs are UV coated for better visibility. Using this type of jig on a fast retrieve the jig zigs and dart...

Coming straight from Japan, the Jackall Gantia 180 Swimbait is the pinnacle of big bait engineering. Built with four separate segments and three ro...