Soft Bait Fishing Lures for Sale

The X-Move is designed with a segmented tail. One of its best qualities is that it can be rigged many different ways. The X-Move can be used with a...

5" LIL Mullet NLBN 4 Custom, natural colors. These Lil Mullets have a perfect finger Mullet profile. Designed to be fished with any EWG 4/0 or 5/0...

THE WAIT IS FINALLY OVER!!! Everything WE love about the Little Mullet, in a 4” profile! Ultra-realistic mullet imitator. This bait can skip, wake,...

Length: 4" - 10.5cm Weight 1: 1/2 oz - 0.46gr. Weight 2: 5/8oz - 0.56gr. Action: Sinking The Shrimp are the most important forage for all saltwat...

The NLBN 8" paddle tail was designed to be fished in any amount of current. The square boot will keep that bait thumping on the slowest retrieve an...

Designed by Bassmaster Classic® champion Mike "IKE" Iaconelli, the Berkley® PowerBait® Gilly has a Japanese-influenced design with an incredibly re...

Sweep it, jig it, bounce it, this straight tail can replace the jig and get a reaction bite from the fish when they are not in a feeding mode! 2 Pe...

The X-Swim 7" is designed with a slit belly. This lure features a segmented body for extra flexibility and life-like action. The X-Swim propels its...

7” Big Mullet MulletUltra-realistic mullet imitator. This bait can skip, wake, dart, spook and jump on demand! This topwater / sub-surface fluke-st...

The X-Swim 3 3/4" is designed to cut and glide through the water. This lure features a segmented body for extra flexibility and life-like action. T...

The New Paddle-X is 5" in length and has a slit belly for easy rigging. Its enticing wiggle action makes it a popular choice among anglers. Constru...

The X-Swim 7" is designed with a slit belly. This lure features a segmented body for extra flexibility and life-like action. The X-Swim propels its...