Soft Baits

3" Shrimp DOA

3" Shrimp DOA

$ 3.99

This lure became an immediate fishing success story because fishermen recognized that the unique design features found in all D.O.A. Shrimp resulte...

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$ 3.99
Baitball Spinner Rig - Live Target

Baitball Spinner Rig - Live Target

$ 13.99

Delivering a compact presentation that mimics a tightly schooled ball of frightened baitfish, the LIVETARGET Baitball Spinner Rig is the latest add...

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$ 13.99
Bento Bait - Lunkerhunt

Bento Bait - Lunkerhunt

$ 7.99

Designed to perfection, the Lunkerhunt Swim Bento™ is one of the most realistic bait fish imitators on the market. The Swim Bento™ features a livel...

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$ 7.99
Big EZ - Gambler
$ 4.99
Buzz Toad - War Eagle

Buzz Toad - War Eagle

$ 6.99

Combining the turbulent attributes of a buzzbait with the hard-kicking action of a toad, the War Eagle Buzz Toad delivers an overwhelming surface d...

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$ 6.99
Common Shiner - LiveTarget Sold out

Common Shiner - LiveTarget

$ 9.99

Since shiners inhabit many of the same waters as bass, the LIVETARGET Common Shiner Swimbait is a useful tool for catching bass across the Country ...

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$ 9.99
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Dagger - Fanatik Baits

Dagger - Fanatik Baits

from $ 2.99

There are numerous soft plastic worm baits offered on the market with the majority of them being long, thin baits designed for catching active pred...

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from $ 2.99
DOA C.A.L. Shad Tail 3"

DOA C.A.L. Shad Tail 3"

from $ 1.99

C.A.L. Shad Tail is a mainstay for probing waters from inches deep to ocean depths. Made in many popular colors or our own custom color combos, the...

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from $ 1.99
DOA C.A.L. Swimbait Tail 5"

DOA C.A.L. Swimbait Tail 5"

$ 5.99

FRESHWATER or Saltwater - Swim Bait catches big fish! Large mouth Bass go crazy over the new D.O.A. Swim Bait. This new 5" soft body lure offer the...

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$ 5.99
DOA FSH3-3P-305 Shrimp

DOA FSH3-3P-305 Shrimp

$ 6.99

DOA FSH3-3P-305 Shrimp Lure, 3" 1/4 oz, Nite Glow, 3/Pack

$ 6.99
DOA FSH3-3P-312 Shrimp Sold out

DOA FSH3-3P-312 Shrimp

$ 6.99

DOA FSH3-3P-312 Shrimp Lure, 3" 1/4 oz, Near Clear, 3/Pack

$ 6.99
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DOA FSH3-3P-313 Shrimp Sold out

DOA FSH3-3P-313 Shrimp

$ 6.99

DOA FSH3-3P-313 Shrimp Lure, 3" 1/4 oz, Gold Glitter, 3/Pack

$ 6.99
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DOA FSH3-3P-404 Shrimp Sold out

DOA FSH3-3P-404 Shrimp

$ 6.99

DOA FSH3-3P-404 Shrimp Lure, 3" 1/4 oz, New Penny, 3/Pack

$ 6.99
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DOA TZR14-304 TerrorEyz

DOA TZR14-304 TerrorEyz

$ 5.69

DOA TZR14-304 TerrorEyz Jighead 1/4 oz, Rootbeer/Gold Glitter

$ 5.69
DOA TZR14-310 TerrorEyz Sold out

DOA TZR14-310 TerrorEyz

$ 5.69

DOA TZR14-310 TerrorEyz Jighead 1/4 oz, Pearl/Red Head, 3/Pack

$ 5.69
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DOA TZR14-313 TerrorEyz Sold out

DOA TZR14-313 TerrorEyz

$ 5.69

DOA TZR14-313 TerrorEyz Jighead 1/4 oz, Gold Glitter, 3/Pack

$ 5.69
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DOA TZR14-330 TerrorEyz

DOA TZR14-330 TerrorEyz

$ 5.69

DOA TZR14-330 TerrorEyz Jighead 1/4 oz, Pearl, 3/Pack

$ 5.69
DOA TZR14-340 TerrorEyz Sold out

DOA TZR14-340 TerrorEyz

$ 5.69

DOA TZR14-340 TerrorEyz Jighead 1/4 oz, Pearl/Black Back, 3/Pack

$ 5.69
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ElaZtech Curly TailZ Scented Curl Tail Grub

ElaZtech Curly TailZ Scented Curl Tail Grub

$ 5.99

This staple inshore profile is extremely versatile and effective on all coasts for flounder/fluke, seatrout, redfish, and more. And thanks to infus...

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$ 5.99
ElaZtech Jerk ShadZ Scented Swimbait

ElaZtech Jerk ShadZ Scented Swimbait

$ 5.99

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can b...

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$ 5.99
ElaZtech PaddlerZ Scented Swimbait

ElaZtech PaddlerZ Scented Swimbait

$ 5.99

A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfe...

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$ 5.99
EZ Swimmer - Gambler
$ 4.99
Finesse Stick 3" - Farang Ba Creations
$ 4.99
Finesse Worm 5" - Farang Ba Creations
$ 4.99
Gulp Jerk Shad 5 in Sold out

Gulp Jerk Shad 5 in

$ 7.49

Berkley Saltwater Gulp! is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other ...

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$ 7.49
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Hollow Body Mullet - Live Target

Hollow Body Mullet - Live Target

$ 11.99

The LIVETARGET Hollow Body Mullet Lure is a topwater hollow body lure with a realistic profile and real life color designs. Ideal for walk-the-dog ...

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$ 11.99
Larva - Fanatik Baits

Larva - Fanatik Baits

$ 2.99

Larva is an imitation of dragonfly larvae which has proven to work for all seasons. If you are confused with classification of this lure, we believ...

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$ 2.99
Line Thru Roach - Savage Gear

Line Thru Roach - Savage Gear

from $ 15.99

Capitalizing on the far-reaching effectiveness of shad imitations, the Savage Gear Line Through Gizzard Shad is built with a revolutionary line-thr...

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from $ 15.99
Raider - Fanatik Baits

Raider - Fanatik Baits

$ 2.99

Raider is a realistic soft plastic imitation of shellfish, a lure so enthralling that it is a death sentence for any type of predatory fish which d...

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$ 2.99
Threadfin Shad 3.5in - Live Target

Threadfin Shad 3.5in - Live Target

$ 9.99

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVET...

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$ 9.99
V-Prawn Finesse Bait - Farang Ba Creations

V-Prawn Finesse Bait - Farang Ba Creations

$ 5.99

The V-Prawn Finesse Bait perfect for fish that feed on live shrimp; redfish, snook, trout and flounder or when you need a slim presentation.

$ 5.99
Vudu E-VS35R-14-07 Rattler Sold out

Vudu E-VS35R-14-07 Rattler

$ 8.99

Vudu E-VS35R-14-07 Rattler Shrimp 3.5", 1/4 oz, Rootbeer

$ 8.99
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Vudu E-VS35R-14-08 Rattler Sold out

Vudu E-VS35R-14-08 Rattler

$ 8.99

Vudu E-VS35R-14-08 Rattler Shrimp 3.5", 1/4 oz, Gold

$ 8.99
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Vudu Mullet 5.5in

Vudu Mullet 5.5in

$ 9.99

Vudu E-VM55-112 Mullet, 5.5", 1 oz Gold Flake/Black Back

$ 9.99
Vudu Mullet 5.5in

Vudu Mullet 5.5in

$ 9.99

Vudu E-VM55-112 Mullet, 5.5", 1 oz Gold Flake/Black Back

$ 9.99
X - Move 3-3/4" - Monster 3X

X - Move 3-3/4" - Monster 3X

$ 6.89

X-Move 3 3/4"The X-Move is designed with a segmented tail. One of its best qualities is that it can be rigged many different ways. The X-Move can b...

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$ 6.89
X - Move 5-1/2" - Monster 3X

X - Move 5-1/2" - Monster 3X

$ 7.49

X-Move 5-1/2" The Big Move is designed with a segmented tail that presents natural life-like qualities. When jigged off the bottom, the tail kicks,...

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$ 7.49
X - Swim 3-3/4" - Monster 3X

X - Swim 3-3/4" - Monster 3X

$ 6.59

The X-Swim 3 3/4" is designed to cut and glide through the water. This lure features a segmented body for extra flexibility and life-like action. T...

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$ 6.59
X - Swim 7"- Monster 3X

X - Swim 7"- Monster 3X

$ 10.49

The X-Swim 7" is designed with a slit belly. This lure features a segmented body for extra flexibility and life-like action. The X-Swim propels its...

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$ 10.49
X - Tail - Monster 3X

X - Tail - Monster 3X

$ 6.89

The X-Tail curly tail is 3 1/2" long and its girth is 1/2". Curly tails are excellent lures for all kinds of species. Add it to your favorite buckt...

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$ 6.89
Zoom  Magnum Ultra-Vibe

Zoom Magnum Ultra-Vibe

$ 6.99

The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tem...

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$ 6.99