This lure became an immediate fishing success story because fishermen recognized that the unique design features found in all D.O.A. Shrimp resulted in the creation of the world's most perfect artificial shrimp lures. Unlike the clumsy imitations that preceded them, D.O.A. Shrimp always have "live shrimp" looks and swimming action. With their downward facing, vibration legs and consistent level drop rate D.O.A. Shrimp Lures have successfully fooled almost every species of fish that feed on live shrimp. Fishermen need only to present the lures with a natural slow retrieve to be insured of many memorable days on the water. And don't forget - if you limit yourself to using D.O.A.Shrimp Lures for only salt water action, you'll be missing lots of great fresh water fishing fun.