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FREE SHIPPING ON $75+ U.S. ORDERS • EXCLUSIONS APPLY

Buy Fishing Lures

  • Original price $ 11.99 - Original price $ 11.99
    Original price
    $ 11.99
    $ 11.99 - $ 11.99
    Current price $ 11.99

    Shadow Rap Shad - Rapala

    Rapala Lures

    Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “r...

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    Original price $ 11.99 - Original price $ 11.99
    Original price
    $ 11.99
    $ 11.99 - $ 11.99
    Current price $ 11.99
  • Original price $ 14.99 - Original price $ 14.99
    Original price
    $ 14.99
    $ 14.99 - $ 14.99
    Current price $ 14.99

    X- Rap Xtreme Action Slashbait - Rapala

    Rapala Lures

    The Rapala X-Rap Slashbait is killer in Spring and Fall but works year round when fish are chasing bait fish. Suspending X-Rap® Saltwater lures are...

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    Original price $ 14.99 - Original price $ 14.99
    Original price
    $ 14.99
    $ 14.99 - $ 14.99
    Current price $ 14.99
  • Original price $ 30.39 - Original price $ 30.39
    Original price
    $ 30.39
    $ 30.39 - $ 30.39
    Current price $ 30.39

    Magnum Divebait X-RAP 40 - RAPALA

    Rapala Lures

    X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing ...

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    Original price $ 30.39 - Original price $ 30.39
    Original price
    $ 30.39
    $ 30.39 - $ 30.39
    Current price $ 30.39
  • Original price $ 13.99 - Original price $ 13.99
    Original price
    $ 13.99
    $ 13.99 - $ 13.99
    Current price $ 13.99

    X-Rap Saltwater Long Cast Shallow - Rapala

    Rapala Lures

    This shallow running model is also designed for extreme casting distances in the most demanding conditions. Built heavy and tough to target large, ...

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    Original price $ 13.99 - Original price $ 13.99
    Original price
    $ 13.99
    $ 13.99 - $ 13.99
    Current price $ 13.99
  • Original price $ 11.99 - Original price $ 12.99
    Original price
    $ 11.99 - $ 12.99
    $ 11.99 - $ 12.99
    Current price $ 11.99

    X-Rap Saltwater Twitchin' Minnow - Rapala

    Rapala Lures

    The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude ...

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    Original price $ 11.99 - Original price $ 12.99
    Original price
    $ 11.99 - $ 12.99
    $ 11.99 - $ 12.99
    Current price $ 11.99
  • Original price $ 10.99 - Original price $ 10.99
    Original price
    $ 10.99
    $ 10.99 - $ 10.99
    Current price $ 10.99

    X-Rap Saltwater Subwalk - Rapala

    Rapala Lures

    The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and sid...

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    Original price $ 10.99 - Original price $ 10.99
    Original price
    $ 10.99
    $ 10.99 - $ 10.99
    Current price $ 10.99
There’s nothing quite like making that perfect catch, but it takes precision and patience to do right. Something that’s vital to that process are lures, which is why customers buy our fishing lures to have an edge up on the competition. Picking a lure to use is not an easy process, as there are countless options to pick from. This is why we do what we can to make our collection of lures diverse. Lures are a type of artificial bait designed to get the attention of larger predator fish. With the right fishing lures in your arsenal, these bigger, more desirable fish can be yours to catch. We want to make this fun for you, so check out what we have to offer and buy fishing lures here.