Buy Fishing Lures

2.5Weight: 9 gramsBody Length: 2.5 inches2x Mustad Hook 3.5Weight: 12 gramsBody Length: 3 inches2x Mustad Hook

The EZ Swimmer is the little brother to the Big EZ. Measuring 4.25" long it has an excellent profile in the water. The segmented tail provides plen...

The Big EZ swimbait is a tantalizing treat for any fish. Measuring a full 5" long it has an excellent profile in the water. The segmented tail prov...

The X-Move is designed with a segmented tail. One of its best qualities is that it can be rigged many different ways. The X-Move can be used with a...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tem...

C.A.L. Shad Tail is a mainstay for probing waters from inches deep to ocean depths. Made in many popular colors or our own custom color combos, the...

The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing som...

Hogy Original series soft baits are designed for a variety of top-water rigging methods. Each Hogy original soft bait features our signature-riggin...

The Gambler TZ Swimmer is perfect for those times when bass are keying on smaller baitfish. It channels the great thumping action and lifelike prof...

For Gambler fans this is the EZ Swimmer with more vibration.Featuring a fully ribbed body, the Gambler EZ Vibez Swimbait provides subtle undulation...

Farang Ba Buzz Frog design resembles a frog with a unique set of features for an excellent topwater frog presentation. The soft plastic frog featur...