Saltwater Lures for Sale

The EZ Swimmer is the little brother to the Big EZ. Measuring 4.25" long it has an excellent profile in the water. The segmented tail provides plen...

The Big EZ swimbait is a tantalizing treat for any fish. Measuring a full 5" long it has an excellent profile in the water. The segmented tail prov...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

The Flash Minnow also catches blue runners and other offshore bait fish as well as ladyfish, snapper and the occasional dolphin. Bottom line: The F...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

The Stryke was designed to dark down quick in any current situation. Available in 6 sizes and 6 colors this JYG is 100% the tool you need to catch ...

Hogy Original series soft baits are designed for a variety of top-water rigging methods. Each Hogy original soft bait features our signature-riggin...

For Gambler fans this is the EZ Swimmer with more vibration.Featuring a fully ribbed body, the Gambler EZ Vibez Swimbait provides subtle undulation...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

The Gambler TZ Swimmer is perfect for those times when bass are keying on smaller baitfish. It channels the great thumping action and lifelike prof...

The Gambler TZ Swimmer is perfect for those times when bass are keying on smaller baitfish. It channels the great thumping action and lifelike pro...

Pre-tuned to run true right out of the bag, the JAW Lures Daisy Chain presents an irresistible opportunity to marauding tuna, mahi, sails, wahoo, a...

The Offshore Tuna & Dolphin Candy follows our unique tandem principle. One skirt chasing the other, creates an immediate and aggressive maraudi...

Blending realistic action with state-of-the-art manufacturing technology, the Savage Gear Pulse Tail RTF Baitfish Swimbait delivers an enhanced rea...

The ballyhoo: a baitfish that has earned the allegiance of saltwater anglers across the globe now, by virtue of Savage Gear’s patent-pending Pulset...

The New Paddle-X is 5" in length and has a slit belly for easy rigging. Its enticing wiggle action makes it a popular choice among anglers. Constru...