Soft Bait Fishing Lures for Sale

The X-Move is designed with a segmented tail. One of its best qualities is that it can be rigged many different ways. The X-Move can be used with a...

The EZ Swimmer is the little brother to the Big EZ. Measuring 4.25" long it has an excellent profile in the water. The segmented tail provides plen...

The Big EZ swimbait is a tantalizing treat for any fish. Measuring a full 5" long it has an excellent profile in the water. The segmented tail prov...

The "OKEECHOBEE TOAD" is a solid body 4.5" frog bait with paddle feet and a hook slot in the back. The OKEECHOBEE TOAD gets its name from its abili...

The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing som...

The Gambler TZ Swimmer is perfect for those times when bass are keying on smaller baitfish. It channels the great thumping action and lifelike prof...

For Gambler fans this is the EZ Swimmer with more vibration.Featuring a fully ribbed body, the Gambler EZ Vibez Swimbait provides subtle undulation...

Farang Ba Buzz Frog design resembles a frog with a unique set of features for an excellent topwater frog presentation. The soft plastic frog featur...

The Gambler TZ Swimmer is perfect for those times when bass are keying on smaller baitfish. It channels the great thumping action and lifelike pro...

The X-Swim 7" is designed with a slit belly. This lure features a segmented body for extra flexibility and life-like action. The X-Swim propels its...

The X-Swim 3 3/4" is designed to cut and glide through the water. This lure features a segmented body for extra flexibility and life-like action. T...

The New Paddle-X is 5" in length and has a slit belly for easy rigging. Its enticing wiggle action makes it a popular choice among anglers. Constru...

The X-Swim 7" is designed with a slit belly. This lure features a segmented body for extra flexibility and life-like action. The X-Swim propels its...