Soft Bait Fishing Lures for Sale

The Gambler TZ Swimmer is perfect for those times when bass are keying on smaller baitfish. It channels the great thumping action and lifelike pro...

When the standard six-inch lizard is just a bit too big for finicky bass, the five-inch size may be the perfect compromise between a snack and a me...

Designed by Bassmaster Classic® champion Mike "IKE" Iaconelli, the Berkley® PowerBait® Gilly has a Japanese-influenced design with an incredibly re...

From the makers of the Original Vudu Shrimp, Egret Baits announces the New Vudu Shad. Made from "TOUGH AS HELL" TPE, The serrated tail articulates,...

Sweep it, jig it, bounce it, this straight tail can replace the jig and get a reaction bite from the fish when they are not in a feeding mode! 2 Pe...

The Zoom Horny Toad offers some great features not found on any other soft plastic bait. The shape resembles a frog and most anglers will use them ...

The X-Swim 7" is designed with a slit belly. This lure features a segmented body for extra flexibility and life-like action. The X-Swim propels its...

7” Big Mullet MulletUltra-realistic mullet imitator. This bait can skip, wake, dart, spook and jump on demand! This topwater / sub-surface fluke-st...

The X-Swim 3 3/4" is designed to cut and glide through the water. This lure features a segmented body for extra flexibility and life-like action. T...

The New Paddle-X is 5" in length and has a slit belly for easy rigging. Its enticing wiggle action makes it a popular choice among anglers. Constru...

The X-Swim 7" is designed with a slit belly. This lure features a segmented body for extra flexibility and life-like action. The X-Swim propels its...