Joe Longoria

The EZ Swimmer is the little brother to the Big EZ. Measuring 4.25" long it has an excellent profile in the water. The segmented tail provides plen...

The Big EZ swimbait is a tantalizing treat for any fish. Measuring a full 5" long it has an excellent profile in the water. The segmented tail prov...

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotate...

The Gambler TZ Swimmer is perfect for those times when bass are keying on smaller baitfish. It channels the great thumping action and lifelike prof...

For Gambler fans this is the EZ Swimmer with more vibration.Featuring a fully ribbed body, the Gambler EZ Vibez Swimbait provides subtle undulation...

Custom lure hand painted in Florida. Comes with high-quality, saltwater grade hooks and split rings. Gillreaper lures are awesome for salt & fr...

The 3DR Series has a total of 13 different body types, making this series a must-have when fishing in any type of water. The different lures found ...

Custom lure hand painted in Florida. Comes with high-quality, saltwater grade hooks and split rings. Gillreaper lures are awesome for salt & fr...

The Gambler TZ Swimmer is perfect for those times when bass are keying on smaller baitfish. It channels the great thumping action and lifelike pro...

The Yo-Zuri Crystal Magnum’s patented and proprietary Internal Prism Finish reflects all subsurface light, even in the murkiest water. Built with a...

Crystal 3D Minnow’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are several ...

Custom lure hand painted in Florida. Comes with high-quality, saltwater grade hooks and split rings. Gillreaper lures are awesome for salt & fr...

The Yo-Zuri Mag Minnow Floating Series allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer Sys...

Yo-Zuri’s Crystal Minnow Sinking Premium Classic Prism Finish reflects all subsurface light, even in murky water. There are several successfully pr...