All Lures

Each jump frog is carved and tuned by hand. They have an unmatched topwater action that lure explosive strikes. Their wood body is extremely durabl...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

The EJF Micro allows you to match the hatch with a smaller bait. However, it has big topwater action. Bopping quickly on the surface with quick rep...

The X-Move is designed with a segmented tail. One of its best qualities is that it can be rigged many different ways. The X-Move can be used with a...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

C.A.L. Shad Tail is a mainstay for probing waters from inches deep to ocean depths. Made in many popular colors or our own custom color combos, the...

Zakana (Derived from the word of Japanese slang "small baitfish") The Zakana Casting Jigs come in a wide variety of colors and sizes with its recog...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers h...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers h...

Made from a 3D scan of a real mullet, the Savage Gear Pulse Tail Mullet LB Swimbait is as close as it gets to fishing with live bait. Generating a ...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

The Raptor Tungsten is built with a unique tungsten sound chamber that produces a distinctive double-tapping cadence on the retrieve. This noise is...

Delivering a compact presentation that mimics a tightly schooled ball of frightened baitfish, the LIVETARGET Baitball Spinner Rig is the latest add...