Buy Fishing Lures

The X-Move is designed with a segmented tail. One of its best qualities is that it can be rigged many different ways. The X-Move can be used with a...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

Each jump frog is carved and tuned by hand. They have an unmatched topwater action that lure explosive strikes. Their wood body is extremely durabl...

The EJF Micro allows you to match the hatch with a smaller bait. However, it has big topwater action. Bopping quickly on the surface with quick rep...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

Zakana (Derived from the word of Japanese slang "small baitfish") The Zakana Casting Jigs come in a wide variety of colors and sizes with its recog...

The Raptor Tungsten is built with a unique tungsten sound chamber that produces a distinctive double-tapping cadence on the retrieve. This noise is...

The Rapala X-Rap Slashbait is killer in Spring and Fall but works year round when fish are chasing bait fish. Suspending X-Rap® Saltwater lures are...

C.A.L. Shad Tail is a mainstay for probing waters from inches deep to ocean depths. Made in many popular colors or our own custom color combos, the...

P-Line Sunrise Squid Skirts are high-quality plastic baits with incredible UV and Glow colors for serious attraction. Designed with trolling in min...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers h...

Vertical jigging for pelagic and bottom dwelling gamefish is extremely effective and popular. The only downfall to knife and butterfly jigs is how ...

Made from a 3D scan of a real mullet, the Savage Gear Pulse Tail Mullet LB Swimbait is as close as it gets to fishing with live bait. Generating a ...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers h...

The Stryke was designed to dark down quick in any current situation. Available in 6 sizes and 6 colors this JYG is 100% the tool you need to catch ...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

Compact and dense, it allows the jig to descend very quickly in order to always be vertical to the boat. This also allows it to be a great jig if y...

Engineered to look and move like the real deal, the Savage Gear Pulse Tail Mullet LT Swimbait leverages state of the art manufacturing technology a...

Blending realistic action with state-of-the-art manufacturing technology, the Savage Gear Pulse Tail RTF Baitfish Swimbait delivers an enhanced rea...

Engineered to look and move like the real deal, the Savage Gear Pulse Tail Mullet LT Swimbait leverages state of the art manufacturing technology a...

The ballyhoo: a baitfish that has earned the allegiance of saltwater anglers across the globe now, by virtue of Savage Gear’s patent-pending Pulset...