Shipping Under 13oz

An expansion of Savage Gear’s award-winning line-thru swimbait series, the Savage Gear Line Thru 3D Swimbait 10” delivers a look and an action that...

DOA TZR14-330 TerrorEyz Jighead 1/4 oz, Pearl, 3/Pack

DOA FSH3-3P-404 Shrimp Lure, 3" 1/4 oz, New Penny, 3/Pack

A favorite of anglers that need to entice a fish to react, the 4Play Pro delivers anirresistible S-curve swimming action which excels at stop and g...

The Mack Stick Speed Runner’s lipless design keeps it higher in the water column while trolled up to 15 knots. Available in six colors with premium...

DOA TZR14-304 TerrorEyz Jighead 1/4 oz, Rootbeer/Gold Glitter

DOA FSH3-3P-312 Shrimp Lure, 3" 1/4 oz, Near Clear, 3/Pack

Two years of testing, tunning, and development have produced the best performing glide bait in its category. Its fine tuned action will quickly mak...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing ...

From shallow pencil reeds and eelgrass to deeper hydrilla lines, the Golden Shiner Swimbaits are designed for the shallow water fisheries, where gi...

The Yo-Zuri 3DB Knuckle Bait Lure was designed to catch big bass species. What gives the Knuckle Bait its name comes from the ball which is attache...

The ORIGINAL D.O.A. 3" Shrimp and its big brother, 4" Shrimp. The durability and versatility of D.O.A. Shrimp is still "the gold standard" in artif...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing ...

A must-have for saltwater anglers, the LIVETARGET Scaled Sardine Swimbait replicates the exact look and action of this plentiful baitfish. Designed...

Capitalizing on the far-reaching effectiveness of shad imitations, the Savage Gear Line Through Gizzard Shad is built with a revolutionary line-thr...

Yo-Zuri is proud to announce the introduction of the new and improved Hydro Magnum. This bait has a long and storied history in saltwater markets w...

The X-Swim 7" is designed with a slit belly. This lure features a segmented body for extra flexibility and life-like action. The X-Swim propels its...

Each Skinny is individually handmade and indestructible. The Skinny is designed for super long casts and very fast retrieves for boat and surf fish...

Each Flat Face is individually handmade and indestructible. It is perfect for jetty fishing off the rocks; the plug won't break. The Flat Face was ...

FRESHWATER or Saltwater - Swim Bait catches big fish! Large mouth Bass go crazy over the new D.O.A. Swim Bait. This new 5" soft body lure offer the...

Offering a large, easy-to-spot profile, the Gambler Burner Worm delivers an out-of-this-world action that bass of all sizes will love. Designed wit...

A must-have for saltwater anglers, the LIVETARGET Scaled Sardine Swimbait replicates the exact look and action of this plentiful baitfish. Designed...

Aerodynamic back section Designed for super long casts Very effective off the beach, and boat Excellent choice for Tuna, Jacks, GT's, Omilu, Bluef...