Yo-Zuri

The 3D Magnum Deep Diver features a tough polycarbonate body, 3X strong treble hooks and through wire construction making it the most durable troll...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it ...

Internationally Patented Internal 3D Prism Finish And New Painted Finish Wave Motion Technology Round Bend Black Nickel Hooks Mylar Tail For Incre...

The Yo-Zuri 3DB Shad is a 2 3/4 inch, 3/8 ounce shad-style crankbait with a suspending buoyancy and 4 to 6 foot depth rating. True-to-life shad pr...

The 3DR Series has a total of 13 different body types, making this series a must-have when fishing in any type of water. The different lures found ...

Crystal 3D Minnow’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are several ...

The Yo-Zuri Crystal 3D Minnow Magnum’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water....

Yo-Zuri’s Crystal Minnow Sinking Premium Classic Prism Finish reflects all subsurface light, even in murky water. There are several successfully pr...

Yo-Zuri is proud to announce the introduction of the new and improved Hydro Magnum. This bait has a long and storied history in saltwater markets w...

Yo-Zuri is proud to announce the introduction of the new and improved Hydro Magnum. This bait has a long and storied history in saltwater markets w...

The Yo-Zuri Crystal Magnum’s patented and proprietary Internal Prism Finish reflects all subsurface light, even in the murkiest water. Built with a...

The Yo-Zuri Mag Minnow Floating Series allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer Sys...

The Yo-Zuri 3DB Knuckle Bait Lure was designed to catch big bass species. What gives the Knuckle Bait its name comes from the ball which is attache...