Buy Fishing Lures

This is your go to weedless jumpfrog. The hammerhead topwater frog has great casting distance and a good topwater dribble. Jump frogs generate so m...

Features a unique Japanese Slow Jigging design. The unique fall and action entices predatory gamefish to react and attack. The aggressive SALTIGA S...

Each jump frog is carved and tuned by hand. They have an unmatched topwater action that lure explosive strikes. Their wood body is extremely durabl...

The EJF Micro allows you to match the hatch with a smaller bait. However, it has big topwater action. Bopping quickly on the surface with quick rep...

Zakana (Derived from the word of Japanese slang "small baitfish") The Zakana Casting Jigs come in a wide variety of colors and sizes with its recog...

C.A.L. Shad Tail is a mainstay for probing waters from inches deep to ocean depths. Made in many popular colors or our own custom color combos, the...

P-Line Sunrise Squid Skirts are high-quality plastic baits with incredible UV and Glow colors for serious attraction. Designed with trolling in min...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers h...

Designed with ultra-realistic body contours, colors and movement, the 3D RTF Shrimp is an exceptional bait for anglers looking for the ultimate shr...

Made from a 3D scan of a real mullet, the Savage Gear Pulse Tail Mullet LB Swimbait is as close as it gets to fishing with live bait. Generating a ...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers h...

The Samba Pencil sinks slowly allowing you to dial in and work the bait at the depth the fish are. The slow sinking action of the lure replicates a...

The War Eagle Night Time Spinnerbait features a single, large, black Colorado blade that produces a heavy thump to call in hunting nighttime bass. ...

Farang Ba Buzz Frog design resembles a frog with a unique set of features for an excellent topwater frog presentation. The soft plastic frog featur...

Engineered to look and move like the real deal, the Savage Gear Pulse Tail Mullet LT Swimbait leverages state of the art manufacturing technology a...

Engineered to look and move like the real deal, the Savage Gear Pulse Tail Mullet LT Swimbait leverages state of the art manufacturing technology a...

The X-Swim 7" is designed with a slit belly. This lure features a segmented body for extra flexibility and life-like action. The X-Swim propels its...

The X-Swim 3 3/4" is designed to cut and glide through the water. This lure features a segmented body for extra flexibility and life-like action. T...

The New Paddle-X is 5" in length and has a slit belly for easy rigging. Its enticing wiggle action makes it a popular choice among anglers. Constru...