Winter Sale

Blending realistic action with state-of-the-art manufacturing technology, the Savage Gear Pulse Tail RTF Baitfish Swimbait delivers an enhanced rea...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

Features a unique Japanese Slow Jigging design. The unique fall and action entices predatory gamefish to react and attack. The aggressive SALTIGA S...

Hogy Original series soft baits are designed for a variety of top-water rigging methods. Each Hogy original soft bait features our signature-riggin...

Topwater spinner, prop bait. 5/8 oz - 4 inches

One of the fishermen’s favorite lures attracts fish by its realism• 5X reinforced treble hook, made of high-strength carbon steel• Redcoat in trebl...

The EJF Micro allows you to match the hatch with a smaller bait. However, it has big topwater action. Bopping quickly on the surface with quick rep...

2 Hook Cuda Rig

The New Paddle-X is 5" in length and has a slit belly for easy rigging. Its enticing wiggle action makes it a popular choice among anglers. Constru...

4" JAW squid skirt chasing another 4" JAW squid skirt Rigged on 100 lbs AFW Hi-Seas Leader Mustad 3407 SS-DT O'Shaughnessy size 6/0 hooks Pr...

Zakana (Derived from the word of Japanese slang "small baitfish") The Zakana Casting Jigs come in a wide variety of colors and sizes with its recog...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

Precise movement on lure casting and swimming• 5x reinforced treble hook, made of high-strength carbon steel• Redcoat in treble hooks, ensuring cor...

The War Eagle Night Time Spinnerbait features a single, large, black Colorado blade that produces a heavy thump to call in hunting nighttime bass. ...

The Gambler Super Stud is a soft jerk bait that features a flat back and tail section that will make the Super Stud glide better than their more ro...

Rigged with two 4x strong hooks Flutter jigs are UV coated for better visibility. Using this type of jig on a fast retrieve the jig zigs and dart...

Combining the turbulent attributes of a buzzbait with the hard-kicking action of a toad, the War Eagle Buzz Toad delivers an overwhelming surface d...

This bait is part of the Gold Series of the Laga Zagaia, as it comes equipped with 3x reinforced garages, made of high strength carbon steel and co...

The X-Move is designed with a segmented tail. One of its best qualities is that it can be rigged many different ways. The X-Move can be used with a...

The X-Swim 3 3/4" is designed to cut and glide through the water. This lure features a segmented body for extra flexibility and life-like action. T...

The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...