Soft Bait Fishing Lures for Sale

The EZ Swimmer is the little brother to the Big EZ. Measuring 4.25" long it has an excellent profile in the water. The segmented tail provides plen...

The Big EZ swimbait is a tantalizing treat for any fish. Measuring a full 5" long it has an excellent profile in the water. The segmented tail prov...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...

The "OKEECHOBEE TOAD" is a solid body 4.5" frog bait with paddle feet and a hook slot in the back. The OKEECHOBEE TOAD gets its name from its abili...

The NLBN 8" paddle tail was designed to be fished in any amount of current. The square boot will keep that bait thumping on the slowest retrieve an...

Raider is a realistic soft plastic imitation of shellfish, a lure so enthralling that it is a death sentence for any type of predatory fish which d...

The Dartspin™ is a tough, durable, bladed softbait. It has a minnow shape body with a willow blade solidly embedded into it's tail. Extremely versa...

The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing som...

There are numerous soft plastic worm baits offered on the market with the majority of them being long, thin baits designed for catching active pred...

The Gambler TZ Swimmer is perfect for those times when bass are keying on smaller baitfish. It channels the great thumping action and lifelike prof...

For Gambler fans this is the EZ Swimmer with more vibration.Featuring a fully ribbed body, the Gambler EZ Vibez Swimbait provides subtle undulation...

The Gambler TZ Swimmer is perfect for those times when bass are keying on smaller baitfish. It channels the great thumping action and lifelike pro...

Sweep it, jig it, bounce it, this straight tail can replace the jig and get a reaction bite from the fish when they are not in a feeding mode! 2 Pe...

Offering a large, easy-to-spot profile, the Gambler Burner Worm delivers an out-of-this-world action that bass of all sizes will love. Designed wit...

The Gambler Super Stud is a soft jerk bait that features a flat back and tail section that will make the Super Stud glide better than their more ro...

The Gambler® Ribbon Tail Worm features a chevron ribbed body that provides lifelike swimming action, while the ribbon tail provides a rapid wigglin...

Featuring a beefier body than the original Ace, the Gambler Fat Ace measures in at 6-inches, and is perfect for attracting those bigger bites. Load...

The first choice for serious bass anglers, Gambler's Sweebo Worm is the only one designed for truly wacky worming. The egg sack in the middle of th...