Soft Bait Fishing Lures for Sale

The EZ Swimmer is the little brother to the Big EZ. Measuring 4.25" long it has an excellent profile in the water. The segmented tail provides plen...

The Big EZ swimbait is a tantalizing treat for any fish. Measuring a full 5" long it has an excellent profile in the water. The segmented tail prov...

C.A.L. Shad Tail is a mainstay for probing waters from inches deep to ocean depths. Made in many popular colors or our own custom color combos, the...

The Dartspin™ is a tough, durable, bladed softbait. It has a minnow shape body with a willow blade solidly embedded into it's tail. Extremely versa...

The Gambler TZ Swimmer is perfect for those times when bass are keying on smaller baitfish. It channels the great thumping action and lifelike prof...

For Gambler fans this is the EZ Swimmer with more vibration.Featuring a fully ribbed body, the Gambler EZ Vibez Swimbait provides subtle undulation...

The Gambler TZ Swimmer is perfect for those times when bass are keying on smaller baitfish. It channels the great thumping action and lifelike pro...

The Gambler Super Stud is a soft jerk bait that features a flat back and tail section that will make the Super Stud glide better than their more ro...

The Gambler® Ribbon Tail Worm features a chevron ribbed body that provides lifelike swimming action, while the ribbon tail provides a rapid wigglin...

Offering a large, easy-to-spot profile, the Gambler Burner Worm delivers an out-of-this-world action that bass of all sizes will love. Designed wit...

Featuring a beefier body than the original Ace, the Gambler Fat Ace measures in at 6-inches, and is perfect for attracting those bigger bites. Load...

The first choice for serious bass anglers, Gambler's Sweebo Worm is the only one designed for truly wacky worming. The egg sack in the middle of th...